Samsung brings an “Enhanced Sharing Experience” to Spotify Wrapped, allowing people to share their Top Songs playlist for the first time ever.
Ogilvy Work
We partnered with Spotify Wrapped and gave people the chance to share their Top songs of 2023. Which didn’t just unlock a whole new sharing experience…but also got us questioning our relationships with our loved ones.
Because do you REALLY know someone if you don’t know the music they spent the year listening to on repeat?
Online Video
DOOH
Piccadilly Circus, London
Times Square, NYC
SOCIAL
Audio
GCD: Mohamed Diaa
CD: Will Montgomery
Art: Haleigh McMackin
Copy: Hannah Brady + Dana Kaplowitz