
Samsung gives a glimpse into the future with Bespoke AI appliances for a better, more connected life you and your home deserve.
Ogilvy Work

We introduced Bespoke AI Appliances, flaunting their seamless connectivity that lets you ditch the chores and dive straight into the best parts of your day.
Because when you can’t look at another dirty dish or sock, Bespoke has your home covered with just one tap.
Giving you the freedom to do less and live more.
ECD: Mohamed Diaa
CD: Will Montgomery
ACD: Alice McCarthy + Amanda Kim
Art Director: Haleigh McMackin
Copywriter: Dana Kaplowitz
