Ad council wants employers to know true talent isn’t just found on a resume. 

Ogilvy Work

 

We joined forces with Ad Council and non-profit Opportunity@Work in the fight against degree discrimination in the workforce. We spoke directly to hiring managers and workers in hopes to “Tear The Paper Ceiling,” an invisible barrier that blocks non-degree workers from getting hired.

Because it’s never been about a piece of paper. It’s about the hustle, the heart, the drive. Those late nights, the lessons learned the hard way, and the determination to keep moving forward when the world said you don’t belong.

The spot was done with as little VFX as possible and our “unfolding” was created manually on set.

Production: PrettyBird Co.

Director: Loris Russier

Global CCO: Rafa Rizuto

Writers: Aron Ramstedt & yours truly

Art Directors: Frans Ahlberg & Amani Walker

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